Marketing strategy of mystery shopping in service sector

Mystery shopping in health service evaluation.

BACKGROUND Over the last 5 years, primary care telephone triage systems have been introduced in the United Kingdom, United States, Australia, and most recently in New Zealand. Evaluation of the clinical safety of such systems poses a challenge for health planners and researchers. AIM To evaluate the use of simulated patients in the assessment of aspects of clinical safety in a pilot New Zeala...

the impact of e-readiness on ec success in public sector in iran the impact of e-readiness on ec success in public sector in iran

acknowledge the importance of e-commerce to their countries and to survival of their businesses and in creating and encouraging an atmosphere for the wide adoption and success of e-commerce in the long term. the investment for implementing e-commerce in the public sector is one of the areas which is focused in government‘s action plan for cross-disciplinary it development and e-readiness in go...

Shopping Script and Marketing Research

Today’s global markets have brought a new definition of the concept of loyalty. If a customer enjoys a continuous purchasing experience with a single supplier, he will develop a behavioural pattern, known as a ‘shopping script’, which may reduce his cognitive effort and optimise purchasing times. The possession of the script and the customer satisfaction inherent in its use, shape the switching...

How does Marketing Strategy Change in a Service-based World

Investigating Effectiveness of In-Service Training in the Public Sector

This study that is aimed at investigating the effectiveness of "in-service training" courses in public sector organizations, as a result of the findings of a process modification training course in public organizations of Kermanshah province where 68 employees of 32 organizations of public sector (including governmental and non-governmental) scientifically studied 27 processes as a sample, duri...